Kitchen Magic News
Kitchen Magic announces opens trio of new mall locations in Princeton, New Jersey, Taunton, Massachusetts and
Walt Whitman Mall in Huntington Station NY.
Kitchen Magic is pleased to announce the addition of three new locations in Princeton New Jersey at the Princeton Market Fair, Walt Whitman Mall in Huntington Station, NY and Taunton, Massachusetts at the Silver City Galleria. These are the most recent of 46 locations in the Kitchen Magic Showcase Program. The Showcases are kiosks and displays conveniently located in malls and wholesale clubs throughout Kitchen Magic’s market area.
“The challenge, just like in any business, is to reach potential customers,” said Cindy Fleck, VP of Marketing Operations. “Our business is based on taking the showroom right to the customer. We provide a free in-home estimate, right in the comfort (and normal lighting) of their own home, so we don’t need traditional showrooms.”
However, the company has found that consumers like the option of visiting a local display. The Showcases are ‘scaled down showrooms’, allowing consumers to see and touch Kitchen Magic products. “Showcases allow us to meet people face to face before they ask us into their homes for an estimate.” Fleck added. A Kitchen Magic representative will later follow up with prospective customers to schedule an appointment or send more information.
Kitchen Magic has been in business for nearly three decades, and in that time has transformed tens of thousands of kitchens in their five state market area of PA, NJ, NY, CT, & MA. Jost founded Kitchen Magic on a simple idea; to make refacing (which in 1979 was a revolutionary new idea) available as a permanent, quality solution, a process that would be just as long lasting as all new cabinetry would be, but for a fraction of the cost. To back up this notion, Jost decided that his company would warranty refacing products for the lifetime a customer owns their home. Today, Kitchen Magic is still family owned and operated, now in the second generation, and this promise of ‘quality for a lifetime’ is still the foundation of the business. Kitchen Magic also offers a complete line of custom cabinetry and countertops as well.
Showcase locations are usually staffed during peak traffic times and provide an opportunity to speak with a company representative one-on-one and learn more about what Kitchen Magic solution might be right for their unique needs. Consumers also will have the chance to enter to win a current promotion or drawing, often for a Free Kitchen Makeover or Free Countertop.
The third mall location in the Walt Whitman Mall in Huntington Station, New York opened on July 1, 2007, which brings the Showcase Program to forty-six. The company also exhibits in nearly 500 community events and homeshows throughout the year. For more information on where Kitchen Magic is in your area, visit http://www.KitchenMagic.com and click “Where We Are”.





