Our History

Kitchen Magic: The Time Line

1998 Brett Bacho, Joe and Reine Fleck’s son-in law, takes the reins as he is named Kitchen Magic President, and works together with the Flecks’ three daughters to run day to day operations.

2007 In response to demand from kitchen customers, Kitchen Magic launches Bathroom Magic, Inc. ‘Refreshingly Affordable Solutions for the Bathroom.'

2008 Kitchen Magic expands services into the state of Delaware.

2009 Kitchen Magic begins providing customers with storage solutions by launching Closet and Home Organization by Kitchen Magic.

2010 Kitchen Magic expands services into North Carolina. 

Kitchen Magic: The Story and the Gnomes

Everyone loves a good story, especially when it’s their own.   So, alright, since you asked! It all began way back and long, long way back. It was 1979, the Hamilton Mall, in Allentown, Pennsylvania… Jost Fleck dreamed of possibilities. A clever, if not terribly romantic sounding idea had captured his imagination: kitchen cabinet refacing.  Jost or  “Joe” as he preferred to be called, recognized it for what it was; a fantastic way for most homeowners to afford the new kitchen they thought was beyond their budget.  And THAT—was an idea with real legs. His wife Reine and their three girls helped him open a tiny, low budget basement office he nicknamed the “Mole Hole.”  He soon discovered his ‘headquarters’ to be so flood prone that any heavy rain would have furniture bobbing around the room. Waterlogged or not, Joe was consumed with this one idea.  He wagered everything the family had on the chance that his personally designed full- page newspaper ads would make the phones ring. Joe made his first sales on the power of his enthusiasm and conviction alone.  As he worked from his second-hand desk (yes, we still have that old desk), Joe co-coordinated the installations of the very first Kitchen Magic kitchens. Believing that customer referrals would be better than any advertising he could pay for, he promised and delivered stellar results.   Joe developed something completely unique in the industry: the Lifetime of Home Ownership Warranty.  And so began the Kitchen Magic tradition of over- delivering on promises. If every good story should have a moral, this one might be…with hard work and passion, anyone can overcome the darkness of a ‘mole hole’ and step into the light of success.

So..who are the Gnomes and why are they part of the logo?

A longstanding traditional European symbol of craftsmanship and handiness, gnomes are adept, clever and highly valued for their creative ingenuity. Gnomes are nurturing, selfless, happy creatures who lead healthy lives.  Born carpenters and jointers, enterprising gnomes are always working behind the scenes to safeguard and care for their environment. Though they carefully observe their surroundings, gnomes are never seen.

Jost and Reine Fleck chose the hardworking gnome as the symbol of Kitchen Magic's quality craftsmanship. Reine's late father, Stanley Waite, a professional commercial artist, illustrated the original Kitchen Magic logo. Since 1979, our logo, like high standard of excellence, has remained unchanged.